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Deceptive Shades of Green: How Greenwashing Shapes Consumer Choices

Innovation

Your new innovative team member: Creative AI?

AI is outperforming humans in creative problem-solving - this article explores how organizations can turn that innovation edge into real competitive advantage.

Business Insights | Innovation | Management

Leveraging Electronic Visual Learning Aids in Higher Education: Enhancing Foreign Language Proficiency and Metacognitive Competencies

How digital visual tools reshape language learning and why metacognitive gains depend on how, and for whom, they are used.

Business Insights | Case Studies | Innovation | Research Reviews

Management

Authentic leadership

What does it mean to lead with integrity in uncertain times? As trust in leaders declines, authentic leadership brings values, purpose, and self-awareness back to the center of decision-making.

Business Insights | Case Studies | Management | Research Reviews

AI-Driven Education and Workplace- To Escape or Embrace?

Escape or embrace? How AI is transforming education and work and why resisting it may no longer be an option.

Case Studies | Innovation | Management

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Expert Insights on Economics and Finance

Sixty years of innovation: Key moments in business technology

There are countless articles on how to use generative AI (gen AI) to improve work, automate repetitive tasks, summarize meetings and customer engagements, and synthesize information.

Case Studies | Economics and Finance | Management | Marketing

Reinventing Rolls-Royce: A conversation with CEO Tufan Erginbilgiç

October 25, 2024 - Since Tufan Erginbilgiç took the helm of the iconic brand, its share price has surged. Profits have more than doubled. How he...

Innovation | Management | Marketing

Economics and finance

Why being in HR is getting tougher—and how to break through

November 1, 2024 - You’re not imagining it: the past five years have taken a toll on human resources. Here’s how leaders can help.

Economics and Finance | Innovation | Management | Marketing

Rasa
Misiūnaitė

Lecturer at Vilnius University Business School | Brand Strategy, Storytelling & Strategic Brand Management

dr. Andrius
Valickas

Associate Professor at VU Business School | Learning, Career Development & Leadership Strategy

Dr. Aleksandra
Lezgovko

Associate Professor, Risk Management Practitioner, Program Architect in Insurance and Risk Education, Vilnius University Business School

Dr. Christian
Byrge

Professor at VU Business School | Business Creativity, Innovation & Creative Confidence

Inga
Juozapavičienė

Lecturer at VU Business School | Entrepreneurship, Leadership & Sustainable Business

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