Baltic Business BridgeMarketing Archives - Page 2 of 2

Transforming Business
Through Marketing.

Explore expert analyses and forward-thinking strategies on marketing transformation, authored by leading academics from Vilnius University Business School and Lancaster University Management School. Discover how marketing strategies reshapes industries and drives business success.

What's the news?

Inflation effect on consumption and brand-building activities

Inflation changes how people shop - but does it justify abandoning brand-building for short-term sales tactics?

Business Insights | Marketing | Research Reviews

What's the news?

Digitalization are here 2025

Digitalization are here, fantastic

Management | Marketing

More Insights!

Digitalization are here

Digitalization are here, fantastic

Management | Marketing

Sixty years of innovation: Key moments in business technology

There are countless articles on how to use generative AI (gen AI) to improve work, automate repetitive tasks, summarize meetings and customer engagements, and synthesize information.

Case Studies | Economics and Finance | Management | Marketing

Our Favorite Management Tips of 2024

November 1, 2024 - You’re not imagining it: the past five years have taken a toll on human resources.

Why being in HR is getting tougher—and how to break through

November 1, 2024 - You’re not imagining it: the past five years have taken a toll on human resources. Here’s how leaders can help.

Economics and Finance | Innovation | Management | Marketing

Our Favorite Management Tips of 2024

November 1, 2024 - You’re not imagining it: the past five years have taken a toll on human resources.

Our Favorite Management Tips of 2024

November 1, 2024 - You’re not imagining it: the past five years have taken a toll on human resources.

Reinventing Rolls-Royce: A conversation with CEO Tufan Erginbilgiç

October 25, 2024 - Since Tufan Erginbilgiç took the helm of the iconic brand, its share price has surged. Profits have more than doubled. How he...

Innovation | Management | Marketing

Our Favorite Management Tips of 2024

November 1, 2024 - You’re not imagining it: the past five years have taken a toll on human resources.

Why being in HR is getting tougher—and how to break through

November 1, 2024 - You’re not imagining it: the past five years have taken a toll on human resources. Here’s how leaders can help.

Economics and Finance | Innovation | Management | Marketing

Sixty years of innovation: Key moments in business technology

There are countless articles on how to use generative AI (gen AI) to improve work, automate repetitive tasks, summarize meetings and customer engagements, and synthesize information.

Case Studies | Economics and Finance | Management | Marketing

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