Transforming Business
Through Marketing.

Explore expert analyses and forward-thinking strategies on marketing transformation, authored by leading academics from Vilnius University Business School and Lancaster University Management School. Discover how marketing strategies reshapes industries and drives business success.

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Our Favorite Management Tips of 2024

November 1, 2024 - You’re not imagining it: the past five years have taken a toll on human resources.

Why being in HR is getting tougher—and how to break through

November 1, 2024 - You’re not imagining it: the past five years have taken a toll on human resources. Here’s how leaders can help.

Our Favorite Management Tips of 2024

November 1, 2024 - You’re not imagining it: the past five years have taken a toll on human resources.

Our Favorite Management Tips of 2024

November 1, 2024 - You’re not imagining it: the past five years have taken a toll on human resources.

Reinventing Rolls-Royce: A conversation with CEO Tufan Erginbilgiç

October 25, 2024 - Since Tufan Erginbilgiç took the helm of the iconic brand, its share price has surged. Profits have more than doubled. How he...

Our Favorite Management Tips of 2024

November 1, 2024 - You’re not imagining it: the past five years have taken a toll on human resources.

Go, teams: When teams get healthier, the whole organization benefits

October 31, 2024 - Creating effective teams depends on multiple factors, including high levels of trust and communication, and understanding team...

Why being in HR is getting tougher—and how to break through

November 1, 2024 - You’re not imagining it: the past five years have taken a toll on human resources. Here’s how leaders can help.

Sixty years of innovation: Key moments in business technology

There are countless articles on how to use generative AI (gen AI) to improve work, automate repetitive tasks, summarize meetings and customer engagements, and synthesize information.

Go, teams: When teams get healthier, the whole organization benefits

November 1, 2024 - You’re not imagining it: the past five years have taken a toll on human resources. Here’s how leaders can help.

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