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Rasa Misiūnaitė

Lecturer at Vilnius University Business School | Brand Strategy, Storytelling & Strategic Brand Management


Bio

Rasa has 12+ years of experience in creating / consulting / building brands in the public and business sectors. Rasa's attitude towards brands is simple: despite its size, each brand must have a good story behind the product or service, deeply rooted in resonant and actual human values. Only then the brand can wish to be relevant and (at least a little bit) important to people.

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Inflation effect on consumption and brand-building activities

Inflation changes how people shop - but does it justify abandoning brand-building for short-term sales tactics?

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