Who We Are

Baltic Business Bridge is an international knowledge-sharing platform powered by Vilnius University Business School and Lancaster University Management School. We connect academic expertise and real-world business insights to foster a deeper understanding of entrepreneurial and economic trends in the Baltic region and beyond.

What We Do

We publish case studies, research reviews, interviews, and business insights on our core topics: Entrepreneurship & Innovation, Leadership, Digitalization, and Economy & Finance. Drawing from top professors, leading researchers, and industry experts, we bring fact-based, scholarly perspectives to the wider European business community.

Our Focus Areas

Regional Impact:

While our outlook is European and global, we spotlight the Baltic region as a thriving hub for business, entrepreneurship, and academic collaboration.

 

Academic Rigor:

Our content is grounded in peer-reviewed research and proven methodologies, reflecting the high standards of our partner universities.

 

Industry Insights:

We regularly feature practitioner perspectives and success stories that demonstrate how businesses can apply research-driven insights to tackle today’s challenges.

Our Collaboration

Backed by two prestigious institutions, Vilnius University Business School and Lancaster University Management School, we leverage global resources and academic-industry networks to offer fresh, forward-looking insights on tomorrow’s business challenges.

 

 

 

Our Collaboration Through R.E.D.

A key pillar of our platform is the Research, Engagement and Delivery (R.E.D.) center, a joint initiative established in 2020 by Lancaster University Management School and Vilnius University Business School.

 

The R.E.D. center:

 

• Facilitates collaborative research, cultivating a dynamic culture of innovation and entrepreneurship.

 

• Engages with local entrepreneurs and family businesses, including those at Sunrise Valley, to catalyze regional economic development.

 

• Delivers executive education, applied research, and knowledge exchange for a global impact.

 

While R.E.D. powers much of our research and engagement, Baltic Business Bridge also partners with additional institutions and industry experts to broaden our global reach and thought leadership.

Why It Matters

Baltic Business Bridge aims to empower entrepreneurs, students, and researchers with the knowledge and tools they need to innovate and excel in today’s fast-evolving market by combining academic excellence and professional know-how.

 

 


Our Team

Our dedicated team drives the vision and daily operations behind Baltic Business Bridge, ensuring our platform remains a dynamic hub of ideas and collaboration:

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Get Involved

Whether you’re an academic, entrepreneur, student, or policymaker, we invite you to share insights, propose research collaborations, or participate in our upcoming events.

Together, we can forge stronger links between academic innovation and industry practice, laying the foundation for a more prosperous and forward-thinking Baltic region.